Alf Gunnar Johansen — Product & service designer
Product & service designer · Singapore
I learn the people, the constraints, and the problem. Then I design.
Every industry has its own vocabulary and its own reasons a thing can't be done. I'd rather learn those than assume the last project's answers transfer.
Selected work
01 · Singtel · in progress
Conversation beside the account
Joined a fragmented AI sales initiative, was asked to own it, then designed the pivot: conversation on one side, the account on the other. Built, now in UAT.
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02 · Globe One · live
Prepaid eSIM without the shop
A competitor was moving and our prepaid rollout had already slipped. Then the journey we'd designed hit the one system we couldn't redesign away.
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03 · MoneyHero Group · live
One system, four brands
One tokenised system across four brands, then the same discipline for campaign pages that used to mean a design ticket and a HubSpot workaround per launch.
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04 · Standard Chartered Ventures · short
Credit, inside onboarding
Design and solution partner on a marketplace where WhatsApp was still the real product. Aligning the bank and the client took more work than the prototype did.
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About
Norwegian, by way of New Zealand, currently at Singtel in Singapore. The greeting loops every language that has a place in how I work.
I came into product design through motion and 3D, which is why this site is lit rather than decorated. That background is also why I care about the part most portfolios skip: what a journey looks like six months after launch, when the edge cases have arrived and nobody is watching it any more.
Contact
alfi.johansen@gmail.comOpen to product and service design work in Singapore. Happiest on teams that ship to real customers and measure what happened.